Performance Marketing Manager

Job Overview

 

Maple Media is looking for an experienced and driven performance marketer to join our Los Angeles based team. This role is focused on developing, launching, monitoring, and optimizing paid marketing efforts across multiple channels. The ideal candidate is highly data-driven, looks for creative ways to reach goals, and is excited about the mobile app & gaming industry.


Duties & Responsibilities

  • Execute and manage paid media campaigns across multiple platforms to support a variety of apps in the Maple Media portfolio

  • Monitor and optimize campaigns on a daily basis to improve KPIs

  • Manage budgets across apps & channels to drive strong ROI

  • Track, analyze, and report on campaign performance, notable insights, and identify future opportunities

  • Research & review audience targeting to discover opportunities to further optimize acquisition approaches

  • Further develop existing digital media strategy; discover and test new & emerging channels

  • Ideate, implement, and measure A|B tests to gain insights and improve strategies

  • Partner with design team to develop engaging creative assets, including video

  • Collaborate with engineering/product as needed to audit data flows, event & campaign tagging to ensure accurate reporting

  • Keep current on advertising platform updates, including best practices and emerging trends in the online paid media space

 Requirements & Qualifications

  • Bachelor’s Degree required

  • Minimum 3-5 years hands-on experience in digital media/performance marketing, including implementing & tracking campaigns across multiple platforms

  • Strong analytical skills and capabilities; you can look at CPI, CPM, ROAS, DAU, and other key metrics to determine cause and effect to build strategy to grow KPIs and revenue

  • Experience with platforms such as Google Analytics, AppsFlyer, Adjust etc.

  • Proven ability to adhere to budgets to meet business goals

  • High level of accuracy with sharp attention to detail

  • Excellent oral and written communication skills

  • Strong copywriting skills

  • Must be self-motivated and exceptionally organized

  • High level of initiative with the ability to follow through

  • Able to manage several projects simultaneously and prioritize effectively

  • Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment

  • Mobile app/games experience a plus